Here is a video we recently edited for People for Bikes, a organization working hard to improve the future of biking, that has gotten over forty thousand views on YouTube alone. In it, five pro cyclists reflect on some of their literal "run ins" with cars and the importance of bike safety. Enjoy.
Is it possible to post a video with out making a statement? This question popped up in the Buck Ross office this week after receiving our very first negative comment on Vimeo.
Our public posts are meant to showcase our work- highlighting the range of our productions. This negative comment, which was directed towards a demo video for a Sir Richard's Condoms app, had nothing to do with filmmaking, but rather attempted to start a moral debate.
Naturally, we took this personally, but should we?
By posting videos, risque or otherwise, we're not trying to make any statements, but what we're starting to wonder is: Do we have a choice?
GoPros?! Those are for sissies. Why would you use that tiny little camera when you can strap a full sized DSLR and a jazzercise dumbbell to a motorcycle helmet? It's way better that way...or at least we thought so.
We put this uncomfortable contraption onto the head of our token millennial, Brian, and asked him to go about his day. Brian wore this neck sore from waking up, riding his bike, at work, happy hour, and everything in-between. All the while he was using Now What Research's smartphone-based consumer insight app, Mobilography. An app that helps give researchers real, 100% in-the-moment, unadulterated findings. The good stuff.
Thanks Brian! And we're sorry. See the video here.