When we were approached and asked to film in a place that is inherently very dark & loud the alarm bells started to go off. That fright was only elevated when they added that no-one can know that we're there and it was further compounded when they mentioned that the event we were shooting will only happen once. No big deal, right?! Well, that was exactly the charge given to us by the agency when setting out to make this TiVo publicity stunt a captured reality. With a rented movie theater, cameras hidden behind curtains, on walls, in unsuspecting hands, and peeking through holes cut in thrift store purses; we managed to capture what happens when a commercial interruption plays smack in the middle of a movie. The result was an award-winning commercial spot that not only got the attention of the ad industry, but of all those consumers at home letting commercials ruin their viewing experience.