GoPros?! Those are for sissies. Why would you use that tiny little camera when you can strap a full sized DSLR and a jazzercise dumbbell to a motorcycle helmet? It's way better that way…or at least we thought so.

We put this uncomfortable contraption onto the head of our token millennial, Brian, and asked him to go about his day. Brian wore this neck sore from waking up, riding his bike, at work, happy hour, and everything in-between. All the while he was using Now What Research's smartphone-based consumer insight app, Mobilography. An app that helps give researchers real, 100% in-the-moment, unadulterated findings. The good stuff.

Thanks Brian! And we're sorry. See the video here.