This Spring we worked with TDA Boulder and Jamie Kripke to create a web spot for the Interbike Tradeshow in Las Vegas highlighting their invitation program.

We were recently asked to cut that spot in half in order to fit within a TV media campaign leading up to the show. So stoked this new condensed cut will now be seen by an even wider audience.

A lot of the work we do at BRP we aren't allowed to share with other people. This isn't because we are working on top secret military films or have really mean clients, but is because a lot of the information in our videos is very valuable to the companies that hire us to make them.

We do a lot of consumer insight work where we travel around the country, going into peoples' homes, and interviewing them in efforts of understanding what their lives are really like. Getting a sense for not only what kind of consumers they are, but what really makes them tick.

A lot of time and money goes into this research and our videos are often what companies use to present these findings and distribute them to their employees. These market insights are valuable in helping guide companies and products through the ever-changing marketplace; and are not often something people run out to share with their competitors. For this very reason we aren't able to post a new video every time we finish a cool, new consumer insight project.

The above video is a quick intro to one of the TV consumer segments we spent time with for a recent DIRECTV ethnography project. We hope we aren't giving anything away. To see more work like this checkout our outdated Market Research Reel and remember…you never saw this.